In order to make the experience more lifelike, it also integrates 3D animated avatars to simulate individual users, bringing a sense of realism to virtual worlds. In addition, it enables visitors to interact with each other with real-time text, voice, or video conversation. Essentially, it aggregates a cloud-based worldwide attendee database. Users may participate from the convenience of their workplace or home. How Does a Virtual Event Platform Work?ģD virtual event platforms convert physical events into an entertaining, informative, and engaging experience with minimal effort. rooom eventCloud, WorkCast, Virtway, and even Horizon Venues are examples of this category of platforms. Many of these platforms are accessible through various devices, including smartphones and computers, offering variable levels of immersion inside the same event or experience. In contrast, other platforms provide genuinely immersive environments and are composed of 3D building components to provide unrestricted mobility inside a virtual world. However, they are not controlled by avatars and are more of a 3D shell for 2D content. The first category of platforms offers interfaces that simulate real-world surroundings along with avatars or stock characters. These cutting-edge technologies are partially or totally immersive, leading to the creation of a whole-new segment - virtual event platforms. In an attempt to provide more immersiveness and involvement, event organizers are attempting to push the boundaries beyond standard 2D platforms like Microsoft Teams and Zoom. Unpacking the Concept of a Virtual Event Platform: DefinitionĪ virtual event platform is a cross-industry, fully web-based solution that enables event organizers and exhibitors to leverage the potential of digital gamification to design engaging, online events without incurring conventional logistical overheads. The value of this technology can be immense in enterprise use cases such as online events - precisely what virtual event platforms enable. For example, research suggests that 38 percent of UK buyers would be interested in 3D virtual reality (VR) shopping experiences due to their immersive and engaging nature. Immersive experiences can engage customers and audiences like never before.
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